Strategic Marketing Playbook 2.0 Advanced Course

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The Strategic Marketing Playbook 2.0 Advanced Course is a comprehensive program designed to equip seasoned marketers with cutting-edge strategies and techniques to navigate the complex landscape of contemporary marketing. Building upon foundational principles, this course delves deeper into advanced concepts, providing participants with a deeper understanding of market dynamics, consumer behavior, and competitive analysis.

Through a combination of lectures, case studies, interactive exercises, and real-world simulations, participants will gain actionable insights into crafting highly effective marketing strategies tailored to diverse audiences and markets. From leveraging emerging technologies to harnessing the power of data analytics, this course empowers marketers to stay ahead of the curve and drive meaningful results for their organizations.

Key topics covered include advanced segmentation strategies, predictive analytics, personalized marketing, omnichannel integration, and agile marketing methodologies. Participants will also explore the intricacies of brand management, customer journey mapping, and measuring marketing ROI in an ever-evolving digital landscape.

Led by industry experts and seasoned practitioners, the Strategic Marketing Playbook 2.0 Advanced Course provides a collaborative learning environment where participants can exchange ideas, share best practices, and network with peers. Whether aiming to propel their careers to new heights or elevate their organization’s marketing initiatives, this course equips marketers with the tools and insights needed to thrive in today’s competitive marketplace.

Course Content

SMP2 Advanced Lesson 2: Direct Response – Conversion-AI
SMP2 Advanced Lesson 3: Direct Response – Copy-AI
SMP2 Advanced Lesson 4: Direct Response – Testimonials
SMP2 Advanced Lesson 5: Direct Marketing – Opt-In
SMP2 Advanced Lesson 6: Media Marketing – Haro
SMP2 Advanced Lesson 7: Haro as a Journalist
SMP2 Advanced Lesson 8: Creation of Information Product and Connection
SMP2 Advanced Lesson 9: Zapier To Make Connections
SMP2 Advanced Lesson 10: Set Up a Shopping Cart Product
SMP2 Advanced Lesson 11: Setting Up a Bump Offer
SMP2 Advanced Lesson 12: Set Up An Automated Campaign
SMP2 Advanced Lesson 13: Set Up GoToWebinar with Bump Offer Customers
SMP2 Advanced Lesson 14: Set Up A Zoom Webinar
SMP2 Advanced Lesson 16: Zoom Connection to Other Platforms
SMP2 Advanced Lesson 17: Physical Products to Attain a Snail Mail List
SMP2 Advanced Lesson 18: Sales Tracking with Your Autoresponder
SMP2 Advanced Lesson 19: Tracking with Google Analytics
SMP2 Advanced Lesson 20: Connecting Analytics to Your Autoresonder
FINAL QUIZZES