Lesson 15 of the Funnel Blueprints Course focuses on the Homepage Funnel. This module delves into optimizing the homepage of a website to serve as a powerful conversion tool. It covers essential elements such as clear messaging, compelling visuals, and intuitive navigation to guide visitors towards desired actions. The lesson also explores strategies for capturing leads directly from the homepage through lead magnets, opt-in forms, and interactive elements. Additionally, it discusses the importance of A/B testing and analytics to continuously refine and improve homepage performance. By the end of this lesson, students will understand how to create a Homepage Funnel that effectively engages visitors and drives conversions.