Lesson 20 of the Funnel Blueprints Course delves into Membership Funnels. This module explores how to create and manage membership sites as a lucrative business model. It covers the essentials of setting up membership levels, creating exclusive content, and implementing community features to keep members engaged and subscribed. The lesson also discusses strategies for attracting new members, retaining existing ones, and maximizing recurring revenue through upsells and cross-sells. Additionally, it explores the use of drip content, gamification, and member feedback loops to enhance the membership experience. By the end of this lesson, students will understand how to design and optimize Membership Funnels that drive sustainable revenue and foster a thriving community.